China’s time-honored brands represent a special part of the Chinese economy with a most sophisticated business culture and brand competitiveness. The campaign of “Transn Translates Traditional Brands” aims to help our friends both at home and abroad to understand better the deep-rooted historical and cultural characteristics of these time-honored brands in Beijing by launching a global campaign to translate the corporate philosophy, concept, and motto of these centuries-old enterprises as well as by attracting an extensive and lasting interest from domestic and foreign media.

The campaign is jointly organized by Transn Information Technology Co., Ltd., the exclusive multilingual partner of the official website of the Chinese Olympic Committee, along with two other institutions, and co-sponsored by the Chinese division of American Translators Association, the Translation College of Singapore Nanyang Technological University, and the Advanced Translation College of Beijing International Studies University. The campaign will be carried out in cycles, the first of which will focus on the time-honored brands in Beijing. Translation volunteers or enthusiasts all over the world can participate, without any restrictions in age, gender, or occupation. In about two months, a review panel consisting of domestic and foreign experts will select the winners out of all the translations submitted.

The campaign covers these target languages: English, French, Russian, Spanish, German, Japanese, and Korean.

Prizes: a prize of excellence will be issued for every item of the corporate philosophy, concept, and motto of these centuries-old enterprises translated in each of the target languages. The winner will receive a certificate of honor jointly issued by the Science & Technology Translators Association of the Chinese Academy of Sciences, Beijing Traditional Brands Association, Transn Information Technology Co., Ltd., and the enterprises bearing the related brands. The enterprises will also offer special souvenirs to the corresponding winners.

Translation requirements:
1. Translations of the source text (the corporate philosophy, concept, and motto of these centuries-old enterprises) into the target languages should be a faithful, lively, and personalized rendering of the original message and its underlying historical culture of the enterprises.
2. Translations must be original works completed by participants in the target languages only.
3. Translations should convey messages that are positive and healthy, in conformity with the constitution, the laws and regulations of the People’s Republic of China.

Registration for participation: online registration
1. Download and fill out the registration form. Complete the translation by filling the form according to the requirements. One may opt to translate one or more items and fill the number of the original, the name of the enterprise, the original and translated texts in the corresponding boxes of the form.
2. The completed registration form should be named in the format of “Transn Translates Traditional Brands-name of participant-target language.doc” and sent as an email attachment to laozihao@transn.com (email title: Transn Translates Traditional Brands-name of participant-target language).
3. A participant translating in multiple languages should send multiple registration forms to facilitate sorting.
4. Participants are advised to keep a copy of their original scripts.

Deadline: November 30, 2007

Review period: December 1 - 20, 2007

Prize announcement: starting from December 25, 2007, the winners list will be released jointly on the websites of the Science & Technology Translators Association of the Chinese Academy of Sciences, Beijing Traditional Brands Association, Transn Information Technology Co., Ltd., as well as on SOHU and YAHOO websites.

Awarding date: a grand awarding ceremony will be held on the end of December, 2007.

Copyright statement: the right to use and release the winning translations belongs to the Science & Technology Translators Association of the Chinese Academy of Sciences, Beijing Traditional Brands Association, and Transn Information Technology Co., Ltd.

Special note: the campaign being an activity for public benefits, all the expenses, including those for the press conference and the awarding ceremony, are borne by the organizers. Participating enterprises and individual translators do not need to make any payment whatsoever.

Contact information:
Add: “Transn translates true traditional trade treasure of China Time-honored Brands” Organizing Committee, Floor 27, Building 16, Jianwai SOHO, No. 39 Middle Section of East 3rd Ring Road, Chaoyang District, Beijing
Post code: 100022
Tel: 8610-58696896 ext 812 or 815（9:00~17:30 Mon thru Fri）
Fax: 8610-58693725